I woke up this morning and got this email from Netflix. I rubbed my eyes and wondered if I had forgotten about April Fools Day or something.
But no – apparently Netflix is splitting the DVD by mail business into “Qwikster” (note that they don’t own the twitter handle, although there is a “coming soon” page at qwikster.com), and the queues between the two services will be totally separate.
This is INSANE. What problem is this solving? The blog post goes on about how businesses are unlikely to move into new markets successfully, and splitting into two companies will help this. But Reed Hastings, the author of the blog post, is the flippin’ CEO of Netflix! Is it really so impossible that he couldn’t make it happen?
And besides, people were complaining because the price went up, not because you had to pay “extra” for streaming – if they had managed to keep the total price the same, I doubt many people would have complained. I understand that it’s harder for them to get good deals on streaming and such, so the price increase didn’t bother me that much.
But now I have to manage two different services, and it will cost the same as the new plan that people complained about, and (because I don’t care enough to rate movies on both services) my ratings will suffer, and I’ll have to check two different places to see if a movie’s available. WHO WANTS THIS??